Docket for SEO agencies
The cost that hurts an agency is not the licence — it is the per-seat and per-crawl metering that makes you think twice before auditing a prospect. Docket is a one-time download that runs on your machine, so a pre-sales audit costs you nothing but the ten minutes it takes.
The pre-sales audit problem
Cloud SEO platforms meter crawls. That is a reasonable way to price infrastructure, and it has a predictable effect on behaviour: you ration audits. You crawl a prospect's site once rather than properly, you skip the re-crawl that would verify a fix, and you hesitate before running a speculative audit on a lead that may not convert.
Running locally removes the calculation entirely. Audit every lead. Audit them again after the pitch. Audit a competitor's site to show the client the gap.
The report is the deliverable
Docket's PDF is designed to be sent, not rebuilt. It opens with a score and a one-sentence verdict a client can act on, then a scorecard by area, then the ranked plan — each item with what it costs the client in plain language and the exact markup their developer needs.
There is also a scope page, and it is there on purpose. It states how many pages were crawled, what was measured, and explicitly what was not — Core Web Vitals field values, JavaScript-rendered content, anything inside a tag manager. A report that quietly implies full coverage is the one that gets you a difficult question in month three.
Monitoring turns an audit into a retainer
Save a client site and Docket re-audits it on a schedule, then tells you what changed since last time: issues that appeared, issues that were resolved, and the score movement per area. Regressions surface first, because a site that was clean and broke is the thing you need to know about — a check that has been failing for six months is not news.
That changes the conversation from "here is another audit" to "your developer shipped a noindex on the pricing page on Tuesday", which is a materially different meeting.
Competitor comparison for pitches
Attach competitor URLs to a client site and Docket audits them on the same settings, then shows where the client leads and trails area by area — plus the issues every competitor has already fixed. That last list is the most persuasive artefact in the tool, because it converts "you should do this" into "everyone you compete with already did".
Handing the fix list to a developer
The friction in agency SEO is rarely finding the problem — it is getting it fixed by someone who does not report to you. A developer handed "improve your structured data" will deprioritise it forever. A developer handed a complete, valid JSON-LD block with the client's own address already in the right fields will paste it in the same afternoon.
That is why every finding carries the change rather than the category, and why the CSV export exists: it drops straight into a Jira or Linear import without anyone retyping it.
What to tell clients it cannot do
Say it early rather than being asked. Docket has no per-page backlink or anchor-text data and no search volumes — you will still need an index tool for keyword research. Rendering is available but off by default and samples the shallowest pages, so a very large single-page application still wants a dedicated rendering crawl.
Being straight about the boundary is also, in practice, a good sales posture. A tool that claims everything invites the client to test the claim.
Common questions
Can I use Docket for client work?
Yes. Docket is $149 once, with no per-seat or per-crawl limits, so you can audit as many client and prospect sites as you like.
Can I white-label the report?
The PDF is Docket-branded. The CSV and JSON exports carry no branding and can be dropped into your own template.