A white-label SEO audit tool for agencies
Docket is a white-label SEO audit tool you buy once. In the paid version its PDF and HTML reports carry your agency's name and logo in place of Docket's and say “Prepared by” you, and you can audit as many client sites as you like for $59, on up to 3 computers at a time, Mac or Windows. The report below is a real one, of our own site: 74 pages audited in 31 seconds, 18 issues found, shown here with a placeholder in place of your name and logo.
What it costs against a white-label subscription
| Docket | SEOptimer Pro | SEOptimer Max | |
|---|---|---|---|
| Price | $59 once | $39 a month | $59 a month |
| The first year | $59 | $468 | $708 |
| Your name and logo on the PDF | Yes | Yes | Yes |
| Custom report domain and templates | No | Yes | Yes |
| Audits | Unmetered | A monthly crawl allowance | A monthly crawl allowance |
SEOptimer's prices and features are its own, read from its pricing page on 8 October 2026; our SEOptimer comparison sets them out in full. If you sell audits from your own report address, or want report templates, that is what the subscription buys.
The other tools that put your name on a report, and what each costs, are set side by side in white-label SEO audit tools for agencies.
The cost that hurts an agency is usually not the licence. It is the per-seat and per-crawl metering that makes you think twice before auditing a prospect. Docket is a one-time download that runs on your machine, so a pre-sales audit costs you nothing but the ten minutes it takes.
The pre-sales audit problem
Cloud SEO platforms meter crawls. That is a reasonable way to price infrastructure, and it has a predictable effect on behaviour: you ration audits. You crawl a prospect's site once rather than properly, you skip the re-crawl that would verify a fix, and you hesitate before running a speculative audit on a lead that may not convert.
Running locally removes the calculation entirely. Audit every lead. Audit them again after the pitch. Audit a competitor's site to show the client the gap.
The report is the deliverable
Docket's PDF is designed to be sent, not rebuilt. It opens with a score and a one-sentence verdict a client can act on, then a scorecard by area, then the ranked plan, each item with what it costs the client in plain language and the exact markup their developer needs.
There is also a scope page, and it is there on purpose. It states how many pages were crawled, what was measured, and explicitly what was not: Core Web Vitals field values, JavaScript-rendered content, anything inside a tag manager. A report that quietly implies full coverage is the one that gets you a difficult question in month three.
Monitoring turns an audit into a retainer
Save a client site and Docket re-audits it on a schedule, then tells you what changed since last time: issues that appeared, issues that were resolved, and the score movement per area. Regressions surface first, because a site that was clean and broke is the thing you need to know about. A check that has been failing for six months is not news.
That changes the conversation from "here is another audit" to "your developer shipped a noindex on the pricing page on Tuesday", which is a materially different meeting.
Say what this does not do, because a retainer is a promise. The schedule is a thread inside Docket, not a background daemon and not a cron job. It runs while the app is open on a machine that is awake; quit Docket, or close the laptop, and the clock stops until you open it again. It catches up on the next launch rather than silently skipping, but if you need a crawl to land at 3am on a machine nobody is sitting at, a hosted crawler is the right architecture and that is what the subscription buys. Docket suits an agency that opens it during the working week, not one that needs unattended overnight runs.
Competitor comparison for pitches
Attach competitor URLs to a client site and Docket audits them on the same settings, then shows where the client leads and trails area by area, plus the issues every competitor has already fixed. That last list is the most persuasive artefact in the tool, because it converts "you should do this" into "everyone you compete with already did".
Handing the fix list to a developer
The friction in agency SEO is rarely finding the problem. It is getting it fixed by someone who does not report to you. A developer handed "improve your structured data" will deprioritise it forever. A developer handed a complete, valid JSON-LD block with the client's own address already in the right fields will paste it in the same afternoon.
That is why every finding carries the change rather than the category, and why the CSV export exists: it drops straight into a Jira or Linear import without anyone retyping it.
Reports under your own name
In the paid version, open Reports and then Report branding, and add your agency's name and logo.
From then on the PDF and HTML reports carry your logo and name in place of Docket's, say
“Prepared by” you, and refer to “this audit” rather than to Docket. The CSV
and JSON exports carry no branding at all. From the command line, --brand-name and
--brand-logo do the same for one report. One thing stays: when a finding quotes
Docket's user agent, Docket-SEO-Audit, it says so, because that is the name in your
client's server logs.
What to tell clients it cannot do
Say it early rather than being asked. Docket has no per-page backlink or anchor-text data and no search volumes. You will still need an index tool for keyword research. Reports use one layout and have no custom report domain; if you need either, the SEOptimer comparison shows a tool that names both. Rendering runs automatically on a small sample of each crawl rather than on every page, and the sample is drawn from the shallowest pages once utility pages such as cart, checkout and login are set aside, so a very large single-page application still wants a dedicated rendering crawl.
Being straight about the boundary is also, in practice, a good sales posture. A tool that claims everything invites the client to test the claim.
Common questions
Can I use Docket for client work?
Yes. Docket is $59 once ($29.50 at the Black Friday price until 30 November), with no per-crawl charge; one licence covers up to 3 computers at a time, Mac or Windows. You can audit as many client and prospect sites as you like and charge for the work.
Can I white-label the report?
Yes, in the paid version. Add your agency's name and logo under Reports, then Report branding, and the PDF and HTML reports carry them in place of Docket's. The CSV and JSON exports carry no branding and can be dropped into your own template.