Best tools, by job

Which tool to use, by the job you are actually doing. Every claim about a named product here was read from that product's own documentation and is dated on the page — because a recommendation that cannot be checked is an advertisement.

Free SEO audit tools

Three genuinely free tools cover most of what a small site needs, and two of them are made by Google. What each does, the limits its own documentation states, and the three specific points where paying starts to help. The best free SEO audit tools →

More coming

Further guides are being written, one per job worth choosing a tool for.