Docket vs SEOptimer
SEOptimer is a cloud SEO auditing tool starting at $29–$59/mo, which is a fraction of what Docket costs in the first year. If you are weighing the two, start with the honest part: SEOptimer does two things Docket does not do at all, and if either is what you came for, buy theirs.
What SEOptimer does that Docket does not
- White-label reports. Its paid plans name white-label PDF reporting, a custom report domain and report templates. An agency can hand a client an audit with its own branding on it. Docket produces a Docket-branded report and has no white-label mode.
- Lead generation. Its top plan is called Lead Generation and exists to embed an audit form on your site that captures visitor details. That is a marketing product. Docket is a tool you run, and has nothing like it.
Those are not small concessions. Selling audits is a real business and SEOptimer is built for it end to end; Docket is not built for it at all.
The difference that actually decides it: the meter
Every SEOptimer plan buys a fixed number of crawls per month. The entry plan is four crawls for one website. The middle plan is ten across multiple sites. The top plan is fifty. That is the shape of every subscription audit tool, and it changes how you work: a crawl becomes something you spend rather than something you run.
Docket does not meter anything. There is no page allowance, no crawl count and no project
limit, because there is no server keeping score — the audit runs on your Mac, and
-n 0 crawls until the site ends. Re-running after every fix costs you nothing but
the time, which matters more than it sounds: the natural way to use an audit is to fix
something and immediately check whether you fixed it.
The pricing follows from that. SEOptimer bills monthly and keeps billing. Docket is $349 once. Over a year the entry plan costs roughly what Docket does, and after that the comparison stops being close — but a year is a long time in software and a subscription you can cancel is a real advantage if you only need one audit.
What Docket adds
Docket runs 97 checks across thirteen areas, and four of those areas are not technical SEO at all: conversion, brand consistency, AI search visibility and campaign tracking. The AI lane checks 19 crawlers by name and compares what your robots.txt permits against what your server actually returns, because a CDN rule refusing GPTBot is invisible in a file that allows it. And every finding lands in a ranked plan rather than a categorised list — the formula is written out if you want to check the ordering yourself.
Which to buy
- Buy SEOptimer if you sell audits, need your own branding on the report, or want an audit form on your site that collects leads.
- Buy Docket if you are auditing your own sites, want unlimited re-runs while you fix things, and would rather pay once.
They are not really the same product. One is a reporting and lead product sold to agencies; the other is an instrument you point at a site.
Checked 16 September 2026. The factual claims about this product were read from its own pages on that date: its three plans are priced 29, 39 and 59 US dollars a month — DIY SEO, White Label and Lead Generation (source); each plan meters crawling by the month: 4 SEO crawls for one website, 10 across multiple websites, and 50 (source); white-label PDF reporting, a custom report domain and report templates are named features of the paid plans (source); the Lead Generation plan's named purpose is an embeddable audit tool for capturing leads (source). Products change and pricing changes; if something here has gone out of date, tell us and it will be corrected. Everything else on this page is a comparison of approach, not a claim about their roadmap.
Docket is a one-time download for macOS. No account, no crawl credits, and the crawl runs
on your machine. Five optional checks fetch data it cannot produce alone; --offline
turns all five off. Download Docket →
Common questions
Is Docket an SEOptimer alternative?
For auditing your own sites, yes. For selling audits it is not: SEOptimer does white-label PDF reporting with a custom domain and an embeddable lead-capture audit form, and Docket has no equivalent to either.
Which is cheaper, Docket or SEOptimer?
SEOptimer is cheaper to start, at $29–$59/mo against Docket's $349 one-time. Over roughly a year the entry plan reaches what Docket costs, and after that Docket does not cost anything more — but a subscription you can cancel is genuinely better value if you only need one audit.
How many crawls does SEOptimer allow?
Its published plans buy four crawls a month for one website, ten across multiple websites, or fifty. Docket does not meter crawls at all: the audit runs on your own Mac and -n 0 crawls a site until it ends, so re-running after each fix costs nothing.
Does SEOptimer check AI crawler access?
This page does not say, because it was not measured — only what the vendor publishes was read. What Docket does here is checked: 19 AI crawlers by name, with the server's actual response compared against what robots.txt permits.