Docket vs SEOptimer
The short answer: SEOptimer is a cloud audit tool sold by the month ($29–$59/mo), with white-label PDF reports and a lead-capture widget, and every plan buys a fixed number of crawls. Docket is an audit you run on your own Mac, bought once, with no crawl meter. If you sell audits under your own brand, pick SEOptimer. If you audit your own sites and want unlimited re-runs, pick Docket.
At a glance
Read from SEOptimer's pricing page on 8 October 2026. Each plan offers a 14 day free trial.
| Plan | Monthly price | Crawls a month | What the plan names |
|---|---|---|---|
| SEOptimer Starter | $29 | 4 crawls, for 1 site | 20 tracked keywords |
| SEOptimer Pro | $39 | 10 crawls | White label PDF reporting, 3 users |
| SEOptimer Max | $59 | 50 crawls | White label PDF reporting and a lead generation tool, 6 users |
| Docket | $349 once · or 4 × $87.25 | Unmetered | A Docket-branded report. No white-label mode and no lead-capture tool |
$349once · or 4 × $87.25
For Macs with Apple silicon or Intel, macOS 12 or later
On your phone?
Founding price $174.50 once · or 4 × $43.63, first 25 buyers, then $349. Buy applies the code FOUNDINGDOCKET for you; if the checkout shows $349, enter it under ‘Have a discount code?’.
Screaming Frog is $279 a year. Ahrefs plans with Site Audit run $29–$449 a month. Docket is $349 once. Their prices read 8 October 2026.
30 days, no conditions, no questions asked. Refund policy
Intel Mac? Get the Intel version
What SEOptimer does that Docket does not
- White-label reports. Its paid plans name white-label PDF reporting, a custom report domain and report templates. An agency can hand a client an audit with its own branding on it. Docket produces a Docket-branded report and has no white-label mode.
- Lead generation. Its top plan, Max, names a lead generation tool, and its feature list says “Embed an SEO Audit Widget into your site”. That is a marketing product. Docket is a tool you run, and has nothing like it.
Those are not small concessions. Selling audits is a real business and SEOptimer is built for it end to end; Docket is not built for it at all.
The difference that actually decides it: the meter
Every SEOptimer plan buys a fixed number of crawls per month. Starter is four crawls for one website. Pro is ten. Max is fifty. That is the shape of every subscription audit tool, and it changes how you work: a crawl becomes something you spend rather than something you run.
Docket does not meter anything. There is no page allowance, no crawl count and no project
limit, because there is no server keeping score. The audit runs on your Mac, and
-n 0 crawls until the site ends. Re-running after every fix costs you nothing but
the time, which matters more than it sounds: the natural way to use an audit is to fix
something and immediately check whether you fixed it.
The pricing follows from that. SEOptimer bills monthly and keeps billing. Docket is $349 once. Over a year the entry plan costs roughly what Docket does, and after that the comparison stops being close, but a year is a long time in software and a subscription you can cancel is a real advantage if you only need one audit.
What Docket adds
Docket runs 99 checks across thirteen areas, and four of those areas are not technical SEO at all: conversion, brand consistency, AI search visibility and campaign tracking. The AI lane checks 19 crawlers by name and compares what your robots.txt permits against what your server actually returns, because a CDN rule refusing GPTBot is invisible in a file that allows it. And every finding lands in a ranked plan rather than a categorised list. The formula is written out if you want to check the ordering yourself.
Docket on a real site: ours
SEOptimer's Starter plan buys four crawls a month for one site. This is a single Docket run, on a real site, with the figures the engine reported.
The twelve areas scored from 92 to 100, and 7 of them scored 100. Of the 9 findings (2 medium, 3 low and 4 notice), the first three Docket ranked among those that name nobody else were: 4 pages across 2 groups target the same search as each other; 2 groups of near-identical colours in your CSS; Only 1 recognised profile in sameAs. 2 more name other companies or sites, a cookie-consent finding among them, and are left out here as they are in the public sample report.
When to pick SEOptimer instead of Docket
- You sell audits. You need your own branding on the report, a custom report domain and templates. Docket produces a Docket-branded report.
- You want an audit form on your site that collects leads. SEOptimer names a tool for that. Docket has nothing like it.
- You only need one audit. A subscription you can cancel is better value than a purchase.
- You are not on a Mac. Docket runs on macOS only.
- You audit your own sites and want unlimited re-runs while you fix things. That is Docket, for $349 once.
They are not really the same product. One is a reporting and lead product sold to agencies; the other is an instrument you point at a site. If the metering is what puts you off, crawler.sh is worth a look for the same reason and against the same limit: it caps pages per session rather than crawls per month.
Checked 8 October 2026. The factual claims about this product were read from its own pages on that date: its three plans are priced $29, $39 and $59 a month: Starter, Pro and Max (source); each plan lists a monthly crawl allowance: Starter 4 SEO crawls for 1 site, Pro 10 SEO crawls, Max 50 SEO crawls (source); Pro and Max name white label PDF reporting, and its feature breakdown lists a white label custom domain and report templates (source); Max names a lead generation tool, and its feature list says "Embed an SEO Audit Widget into your site" (source); each plan offers a 14 day free trial (source). Products change and pricing changes; if something here has gone out of date, tell us and it will be corrected. Everything else on this page is a comparison of approach, not a claim about their roadmap.
Docket is a one-time purchase for macOS: no account, no crawl credits, and the crawl runs
on your machine. Five optional checks fetch data it cannot produce alone; --offline
turns all five off.
$349once · or 4 × $87.25
For Macs with Apple silicon or Intel, macOS 12 or later
On your phone?
Founding price $174.50 once · or 4 × $43.63, first 25 buyers, then $349. Buy applies the code FOUNDINGDOCKET for you; if the checkout shows $349, enter it under ‘Have a discount code?’.
Screaming Frog is $279 a year. Ahrefs plans with Site Audit run $29–$449 a month. Docket is $349 once. Their prices read 8 October 2026.
30 days, no conditions, no questions asked. Refund policy
Intel Mac? Get the Intel version
Common questions
What is a good SEOptimer alternative for Mac?
Docket, if you audit your own sites and want unlimited re-runs: it runs on your Mac, is bought once and has no crawl allowance. It is not an alternative if you sell white-label audit reports or need an embeddable lead-capture form, which SEOptimer does and Docket does not.
Does SEOptimer have a free trial?
Its pricing page offers a 14 day free trial on each plan. Docket's free version shows your score and how many problems each area has, with no key and no time limit. The full report is a one-time purchase with a 30-day refund.
How much does SEOptimer cost?
Its pricing page lists three plans, Starter, Pro and Max, at $29–$59/mo. Docket is $349 once.
Is Docket an SEOptimer alternative?
For auditing your own sites, yes. For selling audits it is not: SEOptimer does white-label PDF reporting with a custom domain and an embeddable lead-capture audit form, and Docket has no equivalent to either.
Which is cheaper, Docket or SEOptimer?
SEOptimer is cheaper to start, at $29–$59/mo against Docket's $349 one-time. Over roughly a year the entry plan reaches what Docket costs, and after that Docket does not cost anything more, but a subscription you can cancel is genuinely better value if you only need one audit.
How many crawls does SEOptimer allow?
Its published plans buy four crawls a month for one website on Starter, ten on Pro and fifty on Max. Docket does not meter crawls at all: the audit runs on your own Mac and -n 0 crawls a site until it ends, so re-running after each fix costs nothing.
Does SEOptimer check AI crawler access?
This page does not say, because it was not measured. Only what the vendor publishes was read. What Docket does here is checked: 19 AI crawlers by name, with the server's actual response compared against what robots.txt permits.