Everything that's wrong. In the order to fix it.
Point Docket at any site. 93 checks across technical SEO, copy, conversion, brand, AI search visibility and campaign tracking — then one ranked plan with the markup to paste. Not four tools. One download.
macOS 12+ · Apple Silicon · 17 MB · notarised by Apple · no account
Sessions break when a visitor crosses an untagged page, so traffic gets misattributed to direct. Fix: move the tag into the shared template.
Most tools hand you a list.
This one hands you an order.
Semrush publishes 140+ checkpoints. Ahrefs lists 170+. Neither tells you what to do first — and ordering is the hard part. Sitebulb is the exception worth naming: it prioritises too.
- — 412 pages have a short title
- — 38 pages missing meta description
- — 1 page set to noindex
- — 96 images without alt text
- — 12 redirect chains
- — …and 160 more rows
Ranked by what each one costs you, not by category.
Four things crawler tools ignore.
Technical SEO is table stakes, and it is all most tools do. These four are where the money actually leaks — and each one is a separate subscription anywhere else.
AI search visibility
Whether ChatGPT, Perplexity and Claude can reach and cite you — checked per crawler,
because GPTBot trains models and OAI-SearchBot builds the index
ChatGPT answers from. Blocking them is not the same decision.
Conversion & landing pages
Calls to action, the above-the-fold promise, form friction, social proof, whether the price is findable, and whether the headline matches what the search result promised.
Brand consistency
Whether your company name is spelled the same way in your title tags, your schema, your og:site_name and your logo alt text — because that is where a knowledge panel and an AI citation get it from. Plus typeface and palette sprawl, and whether every page makes the same promise or a different one.
Local business SEO
NAP consistency, LocalBusiness schema and its subtypes, opening hours, geo signals, review markup — and it knows a software company with an office is not a local business.
We measured who's blocking AI search.
30% of the 98 major sites we measured block at least one AI search crawler. Among those blocking any AI crawler, roughly three quarters also blocked the ones that decide whether they appear in ChatGPT — almost certainly without meaning to.
Share of sites in each category blocking at least one AI search crawler. 98 sites with a robots.txt, measured 2026-08-06 with Docket's own parser. The script and the site list ship with the dataset — re-run it and check.
What you actually get.
A sequence, not a pile
Every finding ranked by impact against effort, in four phases. There is always a defensible first task.
Client-ready PDF
Designed to send, not rebuild. Score, scorecard, ranked plan, paste-ready markup — and a scope page saying exactly what was and was not measured.
Scheduled monitoring
Re-audits on a cadence and tells you what changed. Regressions first — a site that was clean and broke is the thing you need to know.
Go on the offensive
Against a rival with years and links you cannot match, Docket finds where none of that helps them — crawlers they have blocked, rich results they cannot win, searches neither of you answers. It reads their domain authority from Common Crawl so the size of the gap is a number, not a guess.
Nothing is uploaded
No account, no telemetry, no licence server. The only requests Docket makes are to the site you are auditing.
A CLI, including docket attack
docket audit exits non-zero on a critical issue, so CI fails the build on a
stray noindex. docket attack ranks a competitor's weak points by how winnable
they are.
$149. Once.
Every tool below is a subscription. Docket is a one-time purchase, and the audit runs on your Mac, so there are no crawl credits to ration.
| Tool | Price | Runs | Output |
|---|---|---|---|
| Docket | $149 once | Your Mac | Ranked fix plan |
| Ahrefs Site Audit | $129–$449/mo | Cloud, metered | 170+ issues |
| Semrush Site Audit | $139–$549/mo | Cloud, metered | 140+ checkpoints |
| Sitebulb | $18–$42/mo ($180–$425/yr) | Local + cloud | Visual issue report |
| Screaming Frog | $279/yr USD (£199/yr GBP) | Your machine | Raw crawl data |
What Docket cannot do
Because finding out later is worse, and a tool that claims everything is worth less than one that draws a line.
Per-page backlinks and anchor text
Docket reads Common Crawl's hyperlink graph — 118.0 million domains — so it gives you a domain's authority rank in about a second, and the full list of domains linking to it in about ten minutes. We measured 12,411 domains linking to screamingfrog.co.uk that way. Which individual page links to you, and with what anchor text, lives in archive files far too large to stream from a laptop. Ahrefs and Semrush sell that, and it is worth paying for if you need it.
Search volumes
Docket finds the queries people actually type, from Google's own autocomplete, ordered by how common they are. It will not print a monthly volume, because it does not have one. Anyone showing you a volume bought a clickstream panel.
Non-English copy checks
Copy-quality checks are English-only. On other languages they stand down and the report says which ones did. Everything technical works in any language.
Windows and Intel
Apple Silicon, macOS 12 or later. There is no other build.
This list keeps getting shorter. JavaScript rendering, tag manager contents and browser-measured timings came off it; so did Core Web Vitals, read from the Chrome UX Report; and so did keyword research and domain authority, both computed from free public data rather than a bought index.
Clear answers.
Is Docket free?
It is a one-time download. No subscription, no crawl credits, no per-seat pricing — audit as many sites as you like.
Does it send my site data anywhere?
No. The audit runs on your Mac and the only network requests are to the site you are auditing. No account, no telemetry.
How is it different from Screaming Frog?
Screaming Frog gives raw crawl data and leaves interpretation to you. Docket ranks findings and gives you an ordered plan with markup to paste. Screaming Frog supports custom XPath extraction and crawls at far greater scale; Docket does not.
Can it tell me whether ChatGPT can see my site?
Yes — per crawler, distinguishing search crawlers from training crawlers, plus whether your pages render server-side, since most AI crawlers do not run JavaScript.
Does it track keyword rankings?
No. Ranking and backlink data need a crawled index of the whole web. Docket audits what is on your site and how it is configured.
Audit your site in about a minute
Download it, type a domain, press Run. There is no onboarding because none is needed.
Download Docket for MacCommon questions
Is Docket free?
Docket is a one-time download for macOS. There is no subscription, no crawl credits and no per-seat pricing — you can audit as many sites as you like.
Does Docket send my site data anywhere?
No. The audit runs entirely on your Mac. The only network requests Docket makes are to the site you are auditing. There is no telemetry and no account.
How is Docket different from Screaming Frog?
Screaming Frog gives you raw crawl data and leaves the interpretation to you. Docket ranks every finding by impact against effort and gives you an ordered plan with the exact markup to paste. Screaming Frog renders JavaScript and supports custom XPath extraction; Docket does not.
Can Docket tell me if ChatGPT can see my website?
Yes. Docket checks each AI crawler separately — OAI-SearchBot for ChatGPT Search, PerplexityBot, Claude-SearchBot and Google-Extended — and distinguishes them from training crawlers like GPTBot, which many sites block deliberately.
Does Docket track keyword rankings?
No. Ranking and backlink data require a crawled index of the entire web, which is bought rather than built. Docket audits what is on your site and how it is configured.