Everything that's wrong. In the order to fix it.
People now find sites in AI answers too. Docket checks what ChatGPT, Perplexity and Claude can read on yours.
No page meter. No credit counter. Nothing to check before you run an audit.
Point Docket at any site. 99 checks across technical SEO, copy, conversion, brand, AI search visibility and campaign tracking, then one ranked plan with the markup to paste. Not four tools. One download.
Free to try, with no account and no key. You get your score, how many problems each area has, and the worst problem in full with its fix. Buying opens the rest.
$59once
For Macs with Apple silicon or Intel, macOS 12 or later, and 64-bit Windows
On a Mac? Get the Mac version.
On your phone?
Black Friday price, all of November: Docket SEO $29.50 once. From 1 December it’s $59, or 4 × $14.75. Buy applies the code FOUNDINGDOCKET for you; if the checkout shows $59, enter it under ‘Have a discount code?’.
Screaming Frog is $279 a year. Ahrefs plans with Site Audit run $29–$449 a month. Docket is $59 once. Screaming Frog’s price read 4 November 2026, Ahrefs’ 28 October 2026.
30 days, no conditions, no questions asked. Refund policy
The free version is the 22.1 MB Mac download. Intel Mac? Get the Intel version.
macOS 12+ · Apple silicon or Intel · 22.1 MB · notarised by Apple · no account · one licence, all your sites · nothing to cancel
One real audit.
Start to finish.
Docket auditing this site, recorded 6 November 2026: the crawl in under a minute, a score of 99, then the fix list narrowed to one area and one finding opened with the markup to paste. A screen recording of the real app; the crawl is sped up.
This is the actual report.
Run against our own site.
Not a mockup or a marketing render. It is page one of the PDF Docket writes, from an audit of our own agency site made by Docket 1.3.154 on 6 November 2026. We pointed it at our own site rather than a competitor's, because publishing someone else's audit without asking is not ours to do, and because this is the one report we cannot quietly curate. Read the whole report.
Most tools hand you a list.
This one hands you an order.
Semrush publishes 140+ checkpoints and Ahrefs lists 170+, and both sort what they find by severity: Ahrefs into errors, warnings and notices, Semrush into priorities “based on severity”. Docket ranks every finding by impact against the effort of fixing it and says how long each fix takes, so the plan answers what first and how long together. Sitebulb prioritises too. Their pages read 24 September 2026.
- · 412 pages have a short title
- · 38 pages missing meta description
- · 1 page set to noindex
- · 96 images without alt text
- · 12 redirect chains
- · …and 160 more rows
Ranked by what each one costs you, not by category.
Four things a crawler will not tell you.
Technical SEO is table stakes, and it is most of what a crawler is built to return. These four are where the money actually leaks. Three of them appear in neither the Screaming Frog nor the Sitebulb feature list, and the fourth appears in Screaming Frog's only as a user-agent setting. Elsewhere each is a separate subscription. We checked their own documentation on 19 October 2026.
AI search visibility
Every AI crawler in one pass, because GPTBot trains models and
OAI-SearchBot builds the index ChatGPT answers from. Blocking them is not
the same decision. A crawler can answer this one a user-agent at a time: Screaming Frog
lets you switch agent and follow that agent's robots.txt directives. What it
reads is the file. Docket also asks the server, as each bot, and tells you when the two
disagree. A CDN rule blocking GPTBot is invisible in a
robots.txt that permits it.
Conversion & landing pages
Calls to action, the above-the-fold promise, form friction, social proof, whether the price is findable, and whether the headline matches what the search result promised.
Brand consistency
Whether your company name is spelled the same way in your title tags, your schema, your og:site_name and your logo alt text. That is where a knowledge panel and an AI citation get it from. Plus typeface and palette sprawl, and whether every page makes the same promise or a different one.
Local business SEO
NAP consistency, LocalBusiness schema and its subtypes, opening hours, geo signals, review markup. It also knows a software company with an office is not a local business.
Can an AI answer even reach you?
A crawler reads your robots.txt and believes it. Docket asks
your server as OAI-SearchBot, as ClaudeBot and as
PerplexityBot, and compares the answer to what the file promises.
Try it on your own site now, free: the AI crawler checker and the robots.txt tester, or every free checker, including title, meta tag and structured data checks.
The file says yes, the server says no
A bot-protection rule at your CDN blocks anything not on its known-good list, and AI
crawlers are newer than most of those lists. Nothing in your robots.txt shows
it. Docket makes the request and reports the disagreement.
It knows what you meant
Blocking GPTBot on purpose is a decision, not a defect. It trains
models. OAI-SearchBot builds the index ChatGPT answers from, which is a
different decision. Docket only reports the crawlers your own file permits and your server
refuses anyway.
10 checks, not one
Whether your content survives without JavaScript, whether your claims are specific enough to quote, whether your entity is defined, whether your dates are machine-readable, and one control that cannot be measured from outside, which Docket says plainly rather than guessing.
Is the page actually in there?
Being indexed is not a property of your HTML, so no crawler can read it off your page. Docket asks Google, Bing and Brave directly, with your own credentials, and records what you announced through IndexNow. Then it says which of those answered about the page and which answered about the site.
Per page, where per page exists
Google answers for a single URL against a property you have verified, so that column is real. Bing answers for the whole site and says so, because its per-URL call throttles long before a real site finishes. Two different questions, never averaged into one score.
It will not invent an absence
Brave can only be enumerated to a fixed depth. Past it, “not in the results” and “past what anyone could read” are the same observation, so Docket reports blindness rather than telling you a page is missing when nobody looked.
Announcing is not indexing
IndexNow records that you told the search engines a URL changed. That is a real action and a useful one, and it is still your outbox rather than anyone's index, so it is labelled a submission and never counted toward whether you are indexed.
We measured who's blocking AI search.
26% of the 98 major sites we measured block at least one AI search crawler. Among those blocking any AI crawler, 68% also blocked one that decides whether they appear in ChatGPT, Perplexity or Claude, almost certainly without meaning to.
Share of sites in each category blocking at least one AI search crawler. 98 sites with a robots.txt, measured 2026-08-06 with Docket's own parser. The script and the site list ship with the dataset. Re-run it and check.
What you actually get.
A sequence, not a pile
Every finding ranked by impact against effort, in four phases. There is always a defensible first task. Every finding carries its evidence: the page it is on, the exact value found there, and the fix.
Client-ready PDF
Designed to send, not rebuild. Score, scorecard, ranked plan, paste-ready markup, and a scope page saying exactly what was and was not measured.
Scheduled monitoring
Re-audits on a cadence and tells you what changed. Regressions come first, because a site that was clean and broke is the thing you need to know. It runs while Docket is open: the schedule is a thread inside the app, not a background daemon, so quitting it stops the clock.
Go on the offensive
Against a rival with years and links you cannot match, Docket finds where none of that helps them: crawlers they have blocked, rich results they cannot win, searches neither of you answers. It reads their domain authority from Common Crawl so the size of the gap is a number, not a guess. See what it finds.
The report stays on your Mac
No account and no telemetry. The crawl and the report stay on your Mac.
Five optional checks fetch data Docket cannot produce alone and are on by
default, so Google PageSpeed is sent the addresses of your homepage and top pages, and
Google's autocomplete your site's topic words; --offline turns all
five off. The licence is checked with our payment provider about once a day.
A CLI, and an MCP server for your AI assistant
docket audit exits non-zero on a critical issue, such as a noindexed homepage or a
5xx, so CI can fail the build before it ships. docket mcp speaks the Model Context
Protocol over stdio, so Claude Desktop or any MCP client can audit a site, read back a kept
audit or compare two: five tools, no server, no API key. The config to
paste. docket attack ranks a competitor's weak points by how winnable they are.
$59. Once.
Every tool below is a subscription. Docket is a one-time purchase, and the audit runs on your Mac, so there are no crawl credits to ration.
| Tool | Price | Runs | Output |
|---|---|---|---|
| Docket | $59 once · or 4 × $14.75 | Your Mac | Ranked fix plan |
| Ahrefs Site Audit | $29–$449/mo, and free for sites you verify you own | Cloud, metered | 170+ issues |
| Semrush Site Audit | $139–$299/mo, and Advanced by quote | Cloud, metered | 140+ checkpoints |
| Sitebulb | $18–$42/mo ($180–$425/yr read from their annual pricing page) | Local + cloud | Visual issue report |
| Screaming Frog | $279/yr USD | Your machine | Raw crawl data |
Checked against the vendor's own pricing page: Ahrefs Site Audit checked 2026-10-28 (source); CrawlRaven checked 2026-10-19 (source); Google Lighthouse checked 2026-10-19 (source); JetOctopus checked 2026-10-19 (source); Otterly.AI checked 2026-10-19 (source); Profound checked 2026-10-19 (source); SE Ranking checked 2026-10-08 (source); SEOptimer checked 2026-10-08 (source); Screaming Frog checked 2026-11-04 (source); Scrutiny checked 2026-10-19 (source); Semrush Site Audit checked 2026-10-19 (source); Sitebulb checked 2026-10-19 (source); Sitechecker checked 2026-10-19 (source); Ubersuggest checked 2026-10-19 (source); crawler.sh checked 2026-10-19 (source). Prices change; check before you buy, and tell us if one here is wrong.
Or you could pay someone to do it.
That table is the wrong comparison for most people. They are not choosing between two crawlers. They are choosing between buying a tool and hiring somebody, and those are different orders of magnitude.
| What you could buy | Price | For that you get |
|---|---|---|
| Docket | $59 once · or 4 × $14.75 | Unlimited audits, on your Mac |
| WebFX, published rate | $8,600/month | Up to 70 pages reviewed; up to 2.5 hours of implementation support |
| Agency retainer, survey average | $3,209/month | Average monthly retainer across all agency respondents |
| One-off project, most common band | $2,501+ | Most common one-off project fee band ($2,501–$5,000) |
One month at the published agency rate is 145 Docket licences. The bottom of the most common one-off project band is 42. Docket is bought once and run as often as you like.
And what you get back is the thing you were paying for: every finding says how bad it is, how long the fix takes and the exact change to make, and names the pages when it is a page-level problem rather than a site-wide one. That is why it pays for itself the first time you act on one report, instead of the fifth month of a retainer.
Where these come from: WebFX’s own published price, read 2026-09-08; Ahrefs survey of 439 providers, published 2024-08-15. Docket is not an agency and does not do the work an agency does. It produces the audit, not the fixes.
What Docket cannot do
Because finding out later is worse, and a tool that claims everything is worth less than one that draws a line.
Per-page backlinks and anchor text
Docket reads Common Crawl's hyperlink graph (135.0 million domains in the August to October 2026 release), so it gives you a domain's authority rank: in seconds for a large site, longer for a small one, which sits further down the ranks and may be reported as outside the part Docket reads. It also lists the domains linking to a site, which takes minutes. Which individual page links to you, and with what anchor text, lives in archive files far too large to stream from a laptop. Ahrefs and Semrush sell that, and it is worth paying for if you need it.
Search volumes
Docket finds the queries people actually type, from Google's own autocomplete, ordered by how common they are. It will not print a monthly volume, because it does not have one. Anyone showing you a volume bought a clickstream panel.
Non-English copy checks
Copy-quality checks are English-only, and address detection reads English and French word order only. On other languages both stand down and the report says which ones did, rather than telling a business it publishes no address when the truth is that Docket cannot read the page. Everything technical works in any language.
Five things we chose not to build
Rank tracking, a cloud version, team accounts, server-side scheduling and uptime monitoring. Each one needs a machine of ours running every day on your behalf, which means a monthly bill. Docket exists so you do not get one. They are absent on purpose, not yet to come.
This list keeps getting shorter. JavaScript rendering, tag manager contents and browser-measured timings came off it; so did Core Web Vitals, read from the Chrome UX Report; and so did keyword research and domain authority, both computed from free public data rather than a bought index.
Not ready to buy? Try it free.
Download Docket and audit any site, with no key and no account. Free: your score, how many problems in each category, and the top problem in full with its fix. Pro: the rest of the problems, the ranked fix plan and the markup to paste.
Buy from inside the app and the audit you just ran opens in full, at once: nothing is crawled twice.
On your phone?
macOS 12 or later, Apple silicon or Intel, 22.1 MB, notarised by Apple.
Common questions
Is Docket free?
Free: your score, how many problems in each category, and the top problem in full with its fix. Pro: the rest of the problems, the ranked fix plan and the markup to paste. Pro is $59 once, $29.50 at the Black Friday price until 30 November, with a 30-day refund. There is no subscription and nothing to cancel.
What if it isn't for me?
Ask for a refund within 30 days of buying and you get your money back. No conditions and no questions. Write to support@docketseo.app, or reply to the receipt the payment processor emails you. The licence key is revoked, so the copy goes back to the free version.
How many computers does one licence cover?
Up to 3 computers at a time, Mac or Windows. Activating Docket on a computer uses one; deactivate it to move the licence to another. On a Mac: Apple silicon or Intel, macOS 12 or later.
Are updates included?
Yes. While Docket is on version 1.x, every update is free and installs through the app's own updater. Whether a future 2.0 is a paid upgrade has not been decided; if it ever is, the copy you paid for keeps working.
Can I use it for client work?
Yes. Audit any number of sites (yours, a client's, a prospect's or a competitor's) and charge clients for the work. The licence belongs to the person or company that paid; it may not be resold or sublicensed.
Does it run on Windows?
Yes. Docket v1.3.154 has an installer for 64-bit Windows, 17.7 MB, signed by Kerr & Company LLC. It is on the download page beside the Mac app and a command-line build for Linux x86_64.
How do I get help?
Email support@docketseo.app. Questions whose answers would help the next person can go on the public issue tracker instead.
Does Docket send my site data anywhere?
The crawl and the report stay on your Mac, and there is no account and no telemetry. Five optional checks, on by default, reach outside it: Core Web Vitals from Google PageSpeed, which is sent the addresses of your homepage and top pages; a deliverability test on the addresses your site publishes, which looks up their mail domains in DNS; what your server tells AI crawlers; a knowledge refresh from this site; and Google's public autocomplete for topic suggestions, which is sent your site's topic words. Offline mode turns all five off, and every report names the ones that ran. Checking your links to other sites, and rendering a few pages as a browser would, also reach the sites and services those pages link to or load. The licence key is checked with our payment provider when you activate it and about once a day after that.
How is Docket different from Screaming Frog?
Screaming Frog gives you raw crawl data and leaves the interpretation to you. Docket ranks every finding by impact against effort and gives you an ordered plan with the exact markup to paste. Screaming Frog supports custom XPath extraction, which Docket does not. Both run JavaScript: Docket renders a sample of every audit automatically, in the WebKit engine macOS already ships.
Can Docket tell me if ChatGPT can see my website?
Yes. Docket checks each AI crawler separately (OAI-SearchBot for ChatGPT Search, PerplexityBot and Claude-SearchBot) and distinguishes them from training crawlers like GPTBot, which many sites block deliberately. It also says what Google-Extended does: it governs Gemini training and Gemini Apps, not AI Overviews, which follow Googlebot.
Audit your site in about a minute
Download it, type a domain, press Run. There is no onboarding because none is needed, and the crawl and the report stay on your Mac.
$59once
For Macs with Apple silicon or Intel, macOS 12 or later, and 64-bit Windows
Black Friday price, all of November: Docket SEO $29.50 once. From 1 December it’s $59, or 4 × $14.75. Buy applies the code FOUNDINGDOCKET for you; if the checkout shows $59, enter it under ‘Have a discount code?’.
Screaming Frog is $279 a year. Ahrefs plans with Site Audit run $29–$449 a month. Docket is $59 once. Screaming Frog’s price read 4 November 2026, Ahrefs’ 28 October 2026.
30 days, no conditions, no questions asked. Refund policy
I'm Matt Kerr. I build Docket on my own in Grand Rapids, Michigan, and I read the support inbox and the issue tracker myself. About me, and what Docket cannot do.
On Windows? Download Docket v1.3.154 for Windows (17.7 MB, 64-bit, signed by Kerr & Company LLC).