# Docket SEO

> Docket SEO is a Mac app that audits any website on your own Mac: 99 checks across 13
> areas, then one ranked plan of what to fix, in order, with the markup to paste and a
> client-ready PDF report. It costs $349, paid once; there is no subscription.

The crawl and the report stay on the Mac, and there is no account and no telemetry.
Five optional checks are on by default and reach outside it: Google PageSpeed Insights
is sent the addresses of the homepage and top pages; Google's public autocomplete is
sent the site's topic words, typed by the user or read off its titles, headings and
descriptions; DNS is asked about the mail domains the site publishes; the audited
server is asked what it tells AI crawlers; and docketseo.app serves a knowledge file.
Offline mode turns all five off. Checking links to other sites, and rendering a few
pages as a browser would, also reach the sites and services those pages link to or
load. The licence key is checked with the payment provider when it is activated and
about once a day after that. The app asks docketseo.app whether an update exists, and,
while its activation screen is showing on a copy with no key, what the current price
and offer are and whether the founding offer is still open.

Docket is written by Matt Kerr and sold by Kerr & Company LLC, of Grand Rapids,
Michigan, United States.

## What it checks

- 99 checks across 13 areas: AI search visibility, Brand consistency, Content quality,
  Conversion & landing pages, Crawlability & indexing, Links, Local business SEO,
  Tracking & campaign readiness, On-page SEO, Speed & Core Web Vitals, Structured
  data, Security & trust and Social & sharing.
- Every finding is ranked by impact against the effort of fixing it, and carries its
  evidence: the page it is on, the exact value found there, and the fix.
- AI search visibility: each AI crawler is checked separately (OAI-SearchBot for
  ChatGPT Search, PerplexityBot, Claude-SearchBot and Google-Extended) and kept apart
  from training crawlers such as GPTBot. Docket also requests pages as each crawler
  and reports when a server refuses one that robots.txt permits.
- A command-line interface ships inside the app. `docket audit` exits non-zero on a
  critical issue, so CI can fail a build before it ships.
- [All 99 checks, by area](https://docketseo.app/learn/what-docket-checks/): the complete list, generated from the shipped build so it cannot drift from the product
- [How Docket decides what to fix first](https://docketseo.app/learn/priority-model/): severity, impact, reach and effort, and the formula that combines them

## Sample report

- [Sample report (PDF)](https://docketseo.app/assets/docket-sample-report.pdf): a full sample of the client-ready PDF Docket writes: score, scorecard, ranked plan, paste-ready markup, and a page on what was and was not measured

## Requirements

- A Mac with Apple silicon or Intel running macOS 12 or later. There is no Windows
  build.
- The Mac app is a 22.0 MB download, signed with a Developer ID and notarised by
  Apple.
- A command-line build for Linux x86_64 is on the download page.

## Price and licence

- $349, paid once, in US dollars. Not a subscription: there is no renewal date and
  nothing to cancel.
- Founding price $174.50 once, first 25 buyers, then $349: the Buy link applies the
  code FOUNDINGDOCKET at checkout (if the checkout shows $349, enter it under "Have a
  discount code?").
- Or four payments of $87.25 with Klarna or Afterpay, two weeks apart.
- Free: your score, how many problems in each category, and the top problem in full
  with its fix. Pro: the rest of the problems, the ranked fix plan and the markup to
  paste. The free version needs no key and no account, and runs the same full audit;
  buying unlocks the audit already run, with no second crawl.
- The licence key arrives by email with the receipt and is pasted into the app once.
  One licence covers up to 3 Macs at a time: activating Docket on a Mac uses one, and
  deactivating one moves the licence to another machine.
- The licence belongs to the person or company that paid. It covers any number of
  websites, including clients' sites, and the work can be billed to those clients. The
  application itself may not be resold, sublicensed or redistributed.

## Refunds

- Thirty days from the date of purchase, no conditions and no questions asked. The
  full purchase price goes back to the payment method it came from.
- To ask, write to support@docketseo.app or reply to the receipt the payment processor
  sends.
- A refund revokes the licence key, and within about a day the copy goes back to the
  free version.

## What it does not do

- No per-page backlinks or anchor text, and no monthly search volumes.
- Copy-quality checks are English-only; the technical checks work in any language.
- Not built, on purpose: rank tracking, a cloud version, team accounts, server-side
  scheduling, and white-label or uptime monitoring.
- Scheduled re-audits run only while Docket is open: the schedule is a thread inside
  the app, so quitting it stops the clock.

## Frequently asked questions

- Is Docket free? Free: your score, how many problems in each category, and the top
  problem in full with its fix. Pro: the rest of the problems, the ranked fix plan and
  the markup to paste. Pro is $349 once, $174.50 for founding buyers, with a 30-day
  refund. There is no subscription and nothing to cancel.
- What if it isn't for me? Ask for a refund within 30 days of buying and you get your
  money back. No conditions and no questions. Write to support@docketseo.app, or reply
  to the receipt the payment processor emails you. The licence key is revoked, so the
  copy goes back to the free version.
- How many Macs does one licence cover? Up to 3 at a time. Activating Docket on a Mac
  uses one; deactivate it to move the licence to another machine. Apple silicon or
  Intel, macOS 12 or later.
- Are updates included? Yes. While Docket is on version 1.x, every update is free and
  installs through the app's own updater. Whether a future 2.0 is a paid upgrade has
  not been decided; if it ever is, the copy you paid for keeps working.
- Can I use it for client work? Yes. Audit any number of sites (yours, a client's, a
  prospect's or a competitor's) and charge clients for the work. The licence belongs
  to the person or company that paid; it may not be resold or sublicensed.
- Does it run on Windows? No. The app is for Macs with Apple silicon or Intel on macOS
  12 or later. There is no Windows build. A command-line build for Linux x86_64 is on
  the download page.
- How do I get help? Email support@docketseo.app. Questions whose answers would help
  the next person can go on the public issue tracker instead.
- Does Docket send my site data anywhere? The crawl and the report stay on your Mac,
  and there is no account and no telemetry. Five optional checks, on by default, reach
  outside it: Core Web Vitals from Google PageSpeed, which is sent the addresses of
  your homepage and top pages; a deliverability test on the addresses your site
  publishes, which looks up their mail domains in DNS; what your server tells AI
  crawlers; a knowledge refresh from this site; and Google's public autocomplete for
  topic suggestions, which is sent your site's topic words. Offline mode turns all
  five off, and every report names the ones that ran. Checking your links to other
  sites, and rendering a few pages as a browser would, also reach the sites and
  services those pages link to or load. The licence key is checked with our payment
  provider when you activate it and about once a day after that.
- How is Docket different from Screaming Frog? Screaming Frog gives you raw crawl data
  and leaves the interpretation to you. Docket ranks every finding by impact against
  effort and gives you an ordered plan with the exact markup to paste. Screaming Frog
  supports custom XPath extraction, which Docket does not. Both run JavaScript: Docket
  renders a sample of every audit automatically, in the WebKit engine macOS already
  ships.
- Can Docket tell me if ChatGPT can see my website? Yes. Docket checks each AI crawler
  separately (OAI-SearchBot for ChatGPT Search, PerplexityBot, Claude-SearchBot and
  Google-Extended) and distinguishes them from training crawlers like GPTBot, which
  many sites block deliberately.

## Key pages

- [Homepage](https://docketseo.app/): what Docket checks, how it ranks what it finds, and the price
- [Download Docket for Mac](https://docketseo.app/download/): the current release, the requirements, the price, and the command line
- [The Docket Index](https://docketseo.app/index/): who is blocking AI search crawlers, measured with Docket's own parser; method and dataset included
- [The AI rules in robots.txt that do nothing](https://docketseo.app/index/ai-directives/): which AI crawler rules in robots.txt name a token no crawler uses
- [AI crawler blocking, August to October 2026](https://docketseo.app/index/ai-crawler-blocking-2026-10/): the same 10,000 sites read again two months later: who blocks which AI crawler, what changed, and how much of it is Cloudflare's managed robots.txt
- [llms.txt in the top 10,000 sites, August to October 2026](https://docketseo.app/index/llms-txt-adoption-2026-10/): how many of the same 10,000 sites have a real llms.txt, how that moved in two months, and why a 200 answer is not proof of a file
- [Learn](https://docketseo.app/learn/): plain explanations of what an SEO audit covers, how AI search visibility works, and what Docket checks
- [Fix guides](https://docketseo.app/how-to/): the specific problems Docket reports, what each one costs you, and the change to make
- [How Docket compares](https://docketseo.app/vs/): comparisons with Screaming Frog, Sitebulb, Ahrefs, Semrush and others, each naming at least one thing the other tool does better
- [Docket for your situation](https://docketseo.app/for/): SEO agencies, developers, online shops, local businesses and SaaS companies
- [Best tools, by job](https://docketseo.app/best/): which SEO tool fits which job, with every claim read from the product's own documentation
- [Free AI crawler checker](https://docketseo.app/tools/ai-crawler-checker/): type an address and see which AI crawlers its robots.txt lets in, and what each block costs
- [Free robots.txt tester](https://docketseo.app/tools/robots-txt-tester/): paste a page address and see whether Googlebot, Bingbot and the AI crawlers may crawl it, and which line decides
- [Free title and meta tag checker](https://docketseo.app/tools/meta-tag-checker/): title and description width, noindex, canonical, H1 and Open Graph tags for one page
- [Free JSON-LD checker](https://docketseo.app/tools/json-ld-checker/): invalid JSON by line and column, and the properties each structured data item needs for a rich result
- [Free SEO checkers](https://docketseo.app/tools/): every free checker, each answering one question about one page
- [AI search visibility](https://docketseo.app/learn/ai-search-visibility/): whether a model can reach, read and quote a site: crawler access, server-side rendering and entity clarity
- [About Docket](https://docketseo.app/about/): who builds it and what it cannot do
- [Contact](https://docketseo.app/contact/): support@docketseo.app for a licence or a refund; the GitHub issue tracker for bugs and wrong findings
- [The Docket crawler](https://docketseo.app/bot/): what Docket's audit crawler requests and the robots.txt rule that asks it to stay out

## Made by

- [Kerr & Company](https://kerrandcompanyholdings.com/): the company behind Docket

## Fix guides people search for most

- [How to fix CLS issues (cumulative layout shift)](https://docketseo.app/how-to/fix-layout-shift/): Layout shift is almost always images with no width and height. The fix, the four other causes, and why a crawler can report the risk but not the score.
- [How to fix hreflang tags with errors (return tags)](https://docketseo.app/how-to/fix-hreflang-return-tags/): hreflang only works when the link goes both ways. Why one-way declarations are ignored, the four ways a set breaks, and why canonical must agree.
- [How to fix duplicate title tags, and what it won't fix](https://docketseo.app/how-to/fix-duplicate-title-tags/): Duplicate titles are not a penalty. They let the wrong page on your site win the query and waste the one line of the result you get to write.
- [How to write title tags that fit (width, not characters)](https://docketseo.app/how-to/write-title-tags-that-fit/): Search engines truncate by pixel width, not character count, which makes the usual advice wrong on any site that is not entirely English.
- [How to run a JavaScript SEO audit (step by step)](https://docketseo.app/how-to/javascript-seo-audit/): A JavaScript SEO audit compares the HTML your server sends against the rendered page, in five steps. Which of the three gaps you have decides the fix.
- [How to fix conflicting canonical tags](https://docketseo.app/how-to/fix-conflicting-canonicals/): Two canonicals on one page, canonicals pointing at noindex pages or another domain, and the section-wide mistake that can cost a site its long tail.
- [Content audit with Ahrefs: which tool does what](https://docketseo.app/how-to/content-audit/): Ahrefs sells no product called Content Audit. What the job is, which of their tools covers which part, and the order that wastes least time.
- [hreflang and html lang mismatch: which one you have](https://docketseo.app/how-to/fix-lang-attribute-mismatch/): Three different faults share that description and have three different fixes. How to tell them apart in a minute, and which one to fix first.
- [Backlink audit: which questions are worth paying for](https://docketseo.app/how-to/backlink-audit/): Ahrefs sells no product called Backlink Audit. The three questions an audit asks, which tool answers each, and what an open link graph cannot.
- [How to redirect http:// to https://, and when it won't](https://docketseo.app/how-to/redirect-http-to-https/): A 301 from http:// to https://, host by host. Plus the certificate state that blocks the Enforce HTTPS setting, and the DNS record that causes it.

## Policies

- [Privacy policy](https://docketseo.app/legal/privacy/): every request the app makes and who receives it, and the third-party scripts this website loads
- [Terms of use](https://docketseo.app/legal/terms/): licence, price, delivery, refunds, liability and governing law
- [Refund policy](https://docketseo.app/legal/refunds/): thirty days, no conditions; how to ask, and what happens to the copy afterwards

## Optional

- [All releases](https://github.com/mattkerr09/docket-site/releases): every Docket release, on GitHub
- [Sitemap](https://docketseo.app/sitemap.xml): every indexable page on this site